Profitable Headlines | Jay Palmquist

Profitable Headlines | Jay Palmquist

"The Anti Sub2 Guru's Five-Step PLan To Making Your First $30,000...!"

I don't 'guru' anyone anymore.

Gurus are just codependent losers.

They waste all sorts of time with the un-serious wanna-bees, trying to be liked and respected.

They just end up like the codependent girls, with boyfriends that beat them to a bloody pulp, and then blame themselves for the beatings.

Can these girls get any stupider?

Well, I'm not that stupid, or codependent (cough) anymore.

Now, I don't care who likes me.

And I'm no longer beaten like a rented mule.

My primary reason...

I limit myself to helping the action takersl

They don't abuse my time.

Speaking of them... (what a segue)

I was so anxious to share this...

Actually, I am excited...

It's a 5-step outline of a typical "Screw The Bank!" deal, that broadly illustrates how simply anyone can make their first $30,000 flipping pretty houses.

It starts with a $300,000 example.  Don't let that scare you.

I just wanted to highlight the profits by using larger numbers.  The percentages are the same in every price point, even if the dollars amounts are different.

So, relax...

Here's the plan...

•     Create a "Sub2" mailing list, consisting of newer homes, with newer loans, with 10% equity, and mail to them.
•     Make offers of $270k (10% off retail) with no down payment.
•     Get the deeds, take over loans, and close.
•     Find buyers that need "easy" financing; resell for 10% above retail, and ask for 10% down  ($330k with $30k down).
•     [This would be when you pocket your first $30,000]
•     Finance the balance, until the buyer pays you off, and you collect the balance of your equity; another $30k.

That's the deal in a nutshell.

It's all about buying a little below retail, adding value with the easy financing, and selling a little above retail.

This is the low-competition strategy I follow for making money where few others can.

If you're ready for the full Monty ...with all the nutz and boltz, just Click below>>>>>
The Nutz and Bolts Of Pretty House Flipping Here

Your Sub2 Coach, Jay (and Wolfie, the Sub2 Chihuahua)

>>>Click Follow Sub2 Market Domination of Facebook Here

"Why Beaters Are The Kiss of Death To Financial Freedom...!

It's takes the same amount of time and money to find cheap deals, as it does to find expensive deals. When I say, "cheap," I'm talking about "low-profit.' When I say, "expensive," I'm talking about "high-profit." If we can make $25,000 on one deal, in the same amount of time it takes to make $5,000 on one deal, why in the world would we be spending time working on $5,000 deals...? That's craziness. One of my students told me that he was working low-end deals, and spending a lot of time and money on marketing (in the old days).  He could find a $5,000 deal every month, but after paying all his marketing and business costs (and taxes), he would only 'take home' about $1,500. At this rate, he would need at least five deals a month to replace his current income. Well, scaling up a business, five times it's current size, IS a HARD slog, especially if you don't have... A large nest egg to begin with... A lot left over to plow back into the business... And a job to back you up... Meantime, scaling up five times, not only requires an increase in marketing and time spent, but requires five times the delegation, if not organization skills... Worse... maintaining that level of production, month-in and month-out... ignores market fluctuations... ignores the ebb and flow of the competition... ignores our energy levels... That's why I don't mess with $5,000 deals.    It requires too many of them to make things work... I'll leave those for my competition.   Meantime, I want one deal to push off five times that ...or $25,000.  How's that done, you ask? You can find out by subscribing to "Screw The Bank!" Five Times More Money - Same Effort Your Sub2 Coach, Jay (and Wolfie, the Sub2 Chihuahua) P.S.  You can imagine how fast I could scale my business, once I started focing on bigger deals in the first place...

 

 

"Using Bandit Signs To Screen Out The Sub2 Losers...!

"Jay, is there a way to eliminate "trash calls" on my bandit signs?" Hmmm. So, we don't want to sift prospects after they call on the phone.  I get that. The problem is, when our advertising isn't targeted enough ...we get calls from time wasters, and competitors, and looky-lous. Part of the solution is to highly target our ad copy.  For example, we separate the hot prospects from the warm ones with a choice on how to get a hold of us ...and when. Most folks are doing this wrong.  For instance, bandit signs that say "I Buy Houses," have about the most generic, unfocused, ad copy possible. There's a place for these, I'm sure, but it screens out nobody. As an aside ...it offers no obvious benefit to the prospects.  So what, "I buy houses?"  And..? Ad copy needs to show/offer/demonstrate explicit benefits.  Why? Because we're always dealing with A.D.D. victims. So, if we don't want to screen out the idly curious, trash calls, crank calls, competing investors, other bird dogs, and looky-lous, then we just use the "I Buy Houses" ad copy. On the other hand, if we're ready to target a niche of prospects that needs to do 'something' today, we use ad copy that reads something like, "Sell Your House Today." Meantime, the key word phrase here is "Selling Today." This offers a more obvious benefit to a seller who needs out, than making a statement that we buy houses. Even more specifically, we can give options  on how to contact us, depending on what situation(s) the prospect is experiencing.  For example for those that are ready to do a deal today, we invite them to call us directly.  For those that 'want more information' we send to a web page.  For all others we send them to phone-tree hell.  Just kidding! Meantime, no ad copy will guarantee to weed out all the trash calls, of course, but using qualifying ad copy is still better than using a generic headline. If we wanted to really sift the prospects, we could include more qualifiers. Before I give you an example of that, think about all the negative qualifiers that drug advertisers include in their TV ads.  Most would think these negative qualifiers would turn off would-be buyers to their medications.  For example we'll hear... Beware that "Vagirash® " can cause... explosive diarrhea thoughts of suicide nightmares vivid dreams sleep walking strokes heart attacks headaches "Please consult your physician before using Vagirash®, and tell him if you've ever had kidney disease, voted democrat, if you regularly shop at Wal-Mart; and had an erection lasting longer than four days." After hearing all these negative, if not fatal, side effects, people still demand their doctors prescribe this crap to them. What's happened here?  The advertisers know that sifting out the prospects that would get hung up over these downsides, won't call and waste their time.  The rest are so hung up on the benefits being promised that they're willing to accept the risk that their sex lives will resemble a limp piece of spaghetti; that they're likely to begin drooling out the left side of their mouths from a stroke; and will develop blinding headaches where suicide is a welcome relief. Meantime, they trust Vagirash will get rid of their infection ...and that their dating life will improve, as a result.  Yay! OK, here's a sample of more qualifying on RE signs: Sell Your House Today Want Out..?  Need Cash...? Call Jay Now For Cash At 555-555-5555 We could add more qualifiers, if we wanted to.  This goes against the grain of most marketers, but we could add, "If You're Not Ready To Sell Today, Don't Call Us. We're Only Taking Calls From People Who Want To Sell Today." I have seen this.  This sifts out the option weighers, and puts us in control of our negotiations.  Anyone who calls, had better want to sell today, huh? Well, all this was an answer to a question I received about how to screen time wasters using the OLD ways of finding motivated sellers. This is the time-consuming method of scaring up prospects. The great news for you is that I offer a much more elegant, efficient, and time-saving way to get your phone ringing with motivated, anxious, sellers ...that are ready to rock and roll today ...without depending on bandit signs. However, if you prefer pounding in signs, and driving around picking them up, and writing them over and over again... my system is NOT for you.  But if you want the most pre-sifted, anxious, exhausted, and motivated sellers making your phone ring, just click the link below.    Getting Your Phone To Ring With Motivated Sellers The Easy Way Your Sub2 Coach, Jay (and Wolfie, the Sub2 Chihuahua) P.S.  If you have a 'bandit sign' success story that I can use in one of my posts, email me with your phone number and email address, with "bandit sign story" in the headline, and I will give you a $100 discount on my advanced training.  Be prepared to provide your photo and a picture of the actual bandit sign you've used, that I can post.  jay-palmquist@sub2marketdomination.com  http://sub2marketdomination.com/

 

Think of it as a persistant, interminable cough ...that spews cash...!

There's one direct mail, marketing principal, that trumps crappy headlines, and poor ad copy, and just plain, old, bad real estate marketing...

Before I tell you what it is, let me first say, that after I 'got' my mind around this principal, I stopped beating myself up over 'bad ad copy.'

Even better, my response rates climbed, and more importantly, so did my conversion rates.

So what is this principal?

It's the principal of "consistency."

OK, before you tune out to that overly familiar, and boring-sounding term...stick with me for a few seconds...
I'm not talking about mailing out every three months kind of consistency... But every last Friday of the month kind of consistency...

OK, why Friday, exactly, you be askin'?

Because the peoples be payin' more attention to the mailz they be gettin' on Mondayz.

Just acceptz it.

I can't even remember who I learned that from, so ignore it at your peril.

-------------------------------------------------
The very most important part of this
principal, is that it naturally focuses
emerging prospects on our solution.
-------------------------------------------------

For instance, the month we skip a mailing, is the month that the competition 'doesn't skip' and snags our ripe, falling fruit, because the prospect only saw our competition's message that month. People forget us that fast...

Recently, I was on a call with a fellow investor who was sending every 90 days with fairly mediocre results, according to him.

He wasn't a newbie, and had about 25 deals under his belt.

OK, not a world-blowing stat, but twenty five deals times $10K a deal is um, $250,000 ...pre-tax.

The point is that he needed better results. We talked about his ad pieces. He had great copy.

His problem was two-fold.

First the amateur competition was coming out of the woodwork around him.

All the fresh seminar graduates were swamping his farm with 'yellow letters' and "Mary letters" and your average junk mail.

Well, of course this amount of competition drove the prospects to THEM, not him, and his response and conversion rates tumbled.

The second problem was, obviously, he wasn't sending often enough.

His cards would come now and then, but the competition was stealing his deals out from under him, only because they were in the prospect's face, month-by-month, by comparison.

As those prospects emerged, they were being caught up in the competition's more 'consistently-cast' net!

Since our ads are all about getting attention, he wasn't getting enough with 90-day mailings.

Which brings me to say that the best way to get attention, is to keep our message in front of our prospects eyes, more often than our competitor.

This does two things:

1) Makes us familiar
2) Makes us the first choice to call.

Which brings me to the main point.

Mailing (exposing the message) consistently, separates the sheep from the goats in this business.

For example, again, if we only mail like four times a year, the prospects will forget who we are in the meantime, and will call the guy that sent mail for the last, five, straight months, first!

Now what?

Well, now we're 'also rans' in regards to those deals.

Well, those folks go home empty-handed, or worse, get a pat on the back, for "participating."

Yeah, well those pats are reserved for marketing cripples.

Forget that!!!!!!

Bottom line is that consistent, timely advertising, trumps bad ad copy, and the competitors that try to market on the cheap.

By refusing to send enough mail, they get a ride home, with a warm pat, on the "also ran's" short bus.

Hey, let's encourage them!! Let's spread the word that 'one-off' mailers are the crème de la crème of advertising shizzle!

We want to keep that 'short bus' full...!

Meanwhile, if you think that mailing out once a month is hard work, since you've got to 'think up' ad copy, you will love my training, because I already give you time-tested, profit-generating, ad copy, that turns out more like a "mail and make money" kind of deal.

Click Here >>>> How to beat the marketing cripples back to their short bus, and make money doing it...!

Your Sub2 Coach, Jay.

"Call Me When You're Ready To Sell, Or Don't Call Me...!"

One of my students called me last Tuesday and shared his version of an objection-meeting gambit that I wanted to share with you.

Here's what he told me:

He advertised in the "real estate wanted" category of craigslist for income property. He didn't mention any creative financing. He just said "I want to buy income property [in his city]. Call me if you're ready to sell."

Simple.

His call to action screened for sellers who were "ready to sell', and screened out the dreamers and temperature takers.

He got a call. The seller told him that he 'just wanted out,' and that he was "sick of being a landlord."

The seller added that he, "wasn't interested in any seller financing, or master leases, or any creative financing, and that he was firm on his price."

Really? Well....!

Some might respond, "I understand. Good luck with that approach ...in this market" and hang up.

Not my student. He just plowed forward and confidently told the seller this...

"Mr. Seller, you told me what you wanted; that you were firm on your price; that you wanted out; and you weren't interested in seller financing.

That's fine, but there are many cash flowing REO's selling all over the place, for much less than what you're asking.

If you're not willing to negotiate price or terms, then I'll continue looking for something more sensible to invest in. If you change your mind let me know."

That's a great response to someone who's telling you how inflexible they are.

But this approach is more than a rejection of the seller's position.

This is a gambit called the "take away." It's an effective bluff-calling strategy. This put my student in firm control of his negotiations, even if the seller stood fast, because my student was qualifying the seller. Meantime, he told the seller the truth without apologizing for it.

So, what did the seller do?

The seller changed his tone and position so fast it was as if he had a personality disorder.

All of the sudden he was curious what my student had in mind. It was no longer a 'my way or the highway' situation. It allowed my student to instantly reframe the negotiations to include the possibility of a master lease, getting the deed (sub2), or adjusting the price for cash.

The question arises, "Could the 'take away' work as well in a 'seller's market?'" Absolutely, and you'll see how in a later post. Stay tuned.

Meantime, look for ways and opportunities to practice the "take away" and see how it improves your control of your negotiations. It's nearly magical.

That's it for now...!

Your Sub2 Coach, Jay

P.S. If you would like to use the same system that my student used to maintain total control of his negotiations, Click Here. Controlling My Negotiations

My Sub2 Deal Won't Sell...!

A newbie flipper couldn't find a buyer for his "rent to own" deal despite following "all the advice" he'd received on marketing with "Bandit Signs." 

I asked him what his ad copy said.  I discovered he wasn't focusing on the "benefits" and wasn't focusing on the right buyers.  Here's what I advised:

"Oh, blezz gawd, that's too much information for any kind of bandit sign...!!!!!!!  Of course, I know you're not putting all that on a yard sign, right?  I do know that, right? 

Let's trim this baby down to something effective...

Assumptions:
1.  You own/control a house.
2.  You're offering "seller financing" via a lease/option/rent-to-own.

Backing up the trail a few feet...we need to analyze the amenities of property to determine the exact buyer that will most want this house.

Every house was designed to appeal to a certain buyer.  Custom built homes are especially designed to appeal to one buyer.  So what buyer is your house going to appeal to most?  To answer that, let's review the features and amenities the house offers.

List of features and amenities:

3 beds, 2 baths
Corner lot on culdesac
x streets of Crest###, Mountain #### and East#### Villages
Close to all the shopping and restaurants
Sidewalks
Mature landscaping line these streets
Child safe
Detached storage
Large trees
Excellent shade
Azaleas Nobody
Japanese Maples
Holly Trees/Bushes
Detached storage
1-car garage
Low down
Under-retail price
Call Bob at  205.602.#### 
Price $172,500 Comps $205 to $250k
Rent $1295.00 

OK, this house is going to appeal to a family with pre-teens that are moving up from a 3/1 or 2/2, or moving in from another area.

It's not going to appeal to:

1. Empty nesters, because there's too many bedrooms, too many noisy, bratty kids and teenagers, and it's a corner lot with "lots" of maintenance issues, and only a 1-car garage. 
2. Large families, because there's only three bedrooms, not four or five bedrooms and only a 1-car garage. 
3. Single persons, because there's too many bedrooms, too many noisy, bratty kids and teenagers, it's a corner lot with "lots" of  maintenance issues.
4. Newly marrieds,because there's too many bedrooms, too many noisy, bratty kids and teenagers, it's a corner lot with "lots" of  maintenance issues and only a 1-car garage. 
5.  Retirees, because there's too many bedrooms, too many noisy, bratty kids and teenagers, and it's a corner lot with "lots" of maintenance issues. 
6.  Families with small children, because neither the front or backyard is fenced (despite the neighborhood being "safe for kids."  There's no such thing as "safe neighborhoods" today; only safe, fenced backyards.  Then there's the mention of poisonous plants. The mere mention of Holly trees conjures up a dead five-year old on the front lawn, frozen, reaching for Holly Berries, with his now-rigormortised arm.  And (drum roll please) there's only a 1-car garage.   

Conclusion on Analysis:

We want to appeal to the family with two kids between 9 and 12 years old that won't "need" a fenced yard, and won't eat Holly Berries.

The one-car garage situation is "fine," because mom and dad both work, and they're always using the car, so a garage is only critical for storing crap, not parking cars.

The fact that the streets are lined with mature trees, and there are colorful flowers and the rest is just "extra" but not deal makers.  Those are things we reserve for our long form advertisements.

The actual deal makers here (after the amenities have been sifted through) are: 

1. Seller financing offer to a credit challenged buyer...
2. The payment...
3. The down payment...

I could go through all the elements of a bandit sign, but I'll just cut to the chase and offer what I know works, based on my analysis of what you've outlined.

Rent To Own!  No Qualifying!
3/2, 1,309 sqft. $1295/mo.
$8k Option Fee, Great area for kids. 
Mature landscaping. Roomy Family Room
Call Jason Today at 205.602.####

Notice I didn't mention the sales price?   I don't want "bargain hunters" calling me. In fact, I'm setting the price to today's retail value of $250,000.  Otherwise why give a bargain price, to someone needing help financing? 

The ones with fewer options, are the ones that only pay attention to the payment and the down payment.  If these are workable, they'll give us the rest of what we want.  Buyer's that fit our profile, don't care about the price (at least the ones we want to attract and pitch). So, the price is "retail."

I want people who...

1. Want to own a 3/2 home
2. Want room to live
3. Want a place for their kids to spread out
4. Can afford $1295/mo
5. Have $8K in Option Money
6. Needs temporary seller financing
7. Appreciate bargain terms (for a credit challenged buyer)

I don't want...

1. Tire kickers with only $1000 for Option Money...
2. Folks who can't afford more than a $1000/mo.
3. Credit dead beats...

Now the question comes up, "Why advertise "no qualifying" if you're going to "force" the tenant/buyer to get his own financing in just a few months.  What happens if he can't qualify for a loan?

Few buyers are going to give us $8K unless they're fairly confident that they will get financing.  Once the prospect knows that we are offering this deal for only 24 months, he'll have to determine if this is worth the risk. 

That said, if our option price is not over-retail (in this case it should be "retail," and not a discount) then any tenant/buyer with OK credit should be able to qualify for his own financing and exercise his option. 

Of course, the types of financing he's going after is a clue to his success.  FHA, or conventional have different qualifying requirements.  So this has to be accounted for in both the terms and advertising ad copy, if not the overall expectations.

We think it's wrong to knowingly put a tenant/buyer into a house, that  he'll never qualify for.  Failed buyers spread the word about our businesses, and then it just pours sand in our gears long term.  So, even though we don't do a credit check, we do ask some questions, and then move the deal to where it will work for everyone. 

That all said, we should be sending our buyers to our mortgage broker for an evaluation, to make sure our buyers can perform in a timely manner, and give us an idea of what to expect.  It's all about negotiations in this business."

If you would like to know the system I use to find, finance, and sell houses, within days, and pocket more than a few thousand in cash, subscribe to this, and watch this presentation...

"How To Flip Pretty Houses For Fast Cash With No Job, Credit, or Down Payments"

The Sub2 Camel Hump

Camel’s humps go up and down.  Yes, they do.  Know why?  Because camels store water in their humps, and their humps expand and contract according to how much water they’ve stored.

If the camel’s hump is small, it may refuse to get up and walk, until he gets his hump filled.  In other words, if the Camel’s hump is shriveled, he won’t let you ride him anywhere.  And if you’re depending on that camel to get you to the Promised Land, you’re screwed ...until your camel gets some “hump water.”  

That’s exactly the way it is with the wrong Sub2 prospects.  They’ll just sit there, stare, and spit.  The only solution is to wait until they get their humps grown back.  And this can take a while, because a camel can drink you under the table, as it were. 

In the same fashion, until the Sub2 prospect is properly motivated, he won’t be interested in giving us his deed in return for debt relief.   Promises to protect his credit by taking over his payments, and otherwise allowing him to move on, won't matter much.  He’s got options.  And the option he’s exercising now is just, “sitting, spitting and waiting with a shriveled hump.”

So, what’s the point?  The point is that we need to find and qualify the Sub2 sellers that have “big humps.”  These are the sellers that are ready, willing, and able to be 'ridden' to the Promised Land.  They’re ready to give up their deeds and debt. 

The question is, “How do we find these Sub2 sellers?”

There are several ways.  One way is to look for prospects with expired listings.  These sellers have experienced one or more of the following:

1.    Suffered one or more failed escrows...
2.    Couldn’t lower their asking price and still pay the realtor...
3.    Afraid of being a “FSBO” seller (For Sale By Owner)...
4.    Just need quick debt relief for any number of reasons...

Speaking of those who just need debt relief, another hidden source of prospects are those who typically get in trouble within the first two years of home ownership.  These are sellers that bought houses, accepted all sorts of credit card offers, loaded up the cards, bought new cars, furniture, and appliances, and now find themselves rationing toilet paper.  They can't wait to give us their problems, if it solves "their problem."

Then it’s a matter of making no down offers that will allow us to get in light, and resell without a lot of overhead ...and capture thousands of dollars in down payments from motivated buyers..

Of course we only want to buy and sell newer, nicer homes that everyone wants.
It should go without saying, but we want to quickly disqualify and wade around the sellers sporting shriveled humps, that just want to both sit down, and then spit on us.

The great news, is that you can easily find these Sub2 sellers using the same system I've been using for years.  It's a sophisticated system to both find, qualify, and close on the most motivated Sub2 sellers in this market.  It's about making money flipping nice homes in just days without down payments, loan apps, a job, or credit.

$20 Dollars Down

If you would like to learn the system I used to find the seller with a big enough hump to accept just twenty dollars for his equity, just click on the following link to see a video about how you can do the same thing:

“Finding Sellers With Big Humps, And Riding Them To The Promised Land.” 

Of course, that's not the actual name of the presentation...but you'll get it, once you see it.

Two Million Burning a Hole In My Pocket

Here's what I said to a wanna-bee, 20-something, with $2M dollars to invest in commercial real estate...

--------------------------------
Dear $2Millionaire,

"You've got great goals and a plan, but for the love of gawd, leave that money where it is!!!!!!

You need to act as if you had about .20c in your pocket, not $2M.

Any investor you talk with that had a wad of money in the bank when he started will tell you about his disasters and losses.  Why?

Because having that much money in the bank (or available) is the instant-rice recipe for making the most short-sighted, ignorant, stress-relieving, prideful, cocky, stupid moves e.v.e.r.  !!!

That much money sitting in the bank is so easily mishandled, it's like holding a lit stick of dynamite in a room with the gas turned on... Something's gonna blow like Mt. Vesuvius, before anything good ever happens.

At 25... honestly, and without insulting your character and intelligence, you need to SLOW down.  You've made a wise decision consulting this forum... Just saying.  But...

$2M is like having an Olympic-sized pool of opportunity waiting for you to dive into.  It gets your juices going.  The problem is you don't have any diving experience, much less know how to swim, much less hold your breath, or even do a lap without drowning.

So, what's the answer?

Start with a wading pool. (OK, this is an analogy, not an instruction to go buy a kiddie pool...)

Fill the wading pool with some water, and splash a little, and learn how to fall face first into the wading pool without injuring yourself.  Then move to the Doughboy pool and learn how to hold your breath underwater until you're confident you won't drown by accident.  Then learn to maintain your buoyancy by dog paddling. 

Then move to the bigger in-ground pool with a diving board.  Learn to do cannon balls off the diving board.  Then move to jumping head first and coming up alive (If you fail at this point, you've got other problems, besides bad depth perception).

Then practice holding your breath at the bottom of the pool until you're confident you won't drown by accident.  Then learn to swim underwater from pool end to pool end without coming up for air.  Then practice laps and learn to breathe.

After all that, you'll have learned how to hold your breath, do laps and dive with ease (and all without a brain injury).  Then you'll be prepared to dive into the deep end of your Olympic-sized pool and begin training for the big leagues.

Short of that, and you'll find yourself jumping headfirst into the Olympic-sized pool, only to discover there's no water, and instantly become a financial quadriplegic. 

-------------------------
Meantime, anyone with $2M+ is going to be almost compelled to accept what they believe are short-cuts around the practical experiences they need to make profitable decisions.  Decisions based on reality and experience, not on hunches and/or bad advice from others who don't have anyone's best interests at stake, except their own. 

With this much money, many larger, stupid mistakes can be camouflaged.  But if the mistake is large enough the camouflage instantly fades, and the losses become grossly obvious, and one is left with a bulls-eye on his forehead and a message on his back that says, "I Lost $2M And All I Got Was This Lousy T-Shirt"

---------------------------

It will take some discipline to overcome the temptation to take the fire hydrant hose you've got in your hands and not just spray water all willy-nilly on shiny objects in the guise of "investing."

So, I would suggest that you go buy a four-plex with 20% down with conventional financing, and make that work first.  Of course you want a bargain.  After that purchase, think about what you've learned by buying at the wrong price despite the agent's advice; in the wrong neighborhood, with the wrong demographics, with a wrong management approach, with wrong tenants, and finally with the wrong financing ...all after three of your tenants bail on you and do $15,000 worth of damage to your investment just because.

Then accept the losses, and start over with your more sophisticated understanding of reality.  Go buy an actual deal-of-a-four-plex, raise the rents, increase it's value, understand how to create wealth out of thin air, and then rinse and repeat, until it's second nature. 

Then move up the food chain using the exact principals and experience you garnered with the smaller properties by scaling up to multifamily projects, commercial buildings, and finally to development of shopping centers, golf courses and ...the sky's the limit.

Then, you'll find yourself with several hundred million in savings, and that old $2M you left in the bank will seem like chump change.

Meantime, if you start with baby steps, you'll likely avoid blowing $2M on pipe dreams that professional snake oil salesman will tell you is the steal of the century.   

So, don't dive head first into the Olympic-sized pool without first learning to splash in the wading pool.  And then when you're ready to dive in, you'll know to check that there's actually water in the pool. 
--------------------------------

BTW, "The [rea] Donald" crashed and burned with millions to start with.  His answer to why, was that he took his eye off the ball.  Well, if a situation can arise with someone with this much experience, and this many millions to "camouflage" his smaller mistakes, than it can happen to anyone with way less millions and way less experience.  Again, just saying.

TheDonaldJr, you have in your hand either a bomb, or the tools to begin strip mining for Gold.  It depends on how you walk with it.  Either way, you need to take baby steps and start very, very small.  You've got YEARS to scale up, and turn that $2M into $7B "TheDonaldJr. dollars." 

I'm pulling for you and wish you extreme success!!!   

"My Sub2 Blog Is Number One...!"

Yes, I'm the number one Sub2 blogger on the internet!

How do I know that?

Well, google says so! This blog site shows up on the first page when you google "Sub2"

"So what?" you ask.

Well, Sub2 financing, can be the most powerful, if not creative, real estate financing tool ever ...used correctly.

What other method of real estate financing allows us to avoid banks like they were drunken alcoholics?

Or what other way do we know that doesn't require a job, a down payment, a credit report, and routinely enduring an anal examination of our financials?

What other ways don't depend on appraisals ...or allow us to buy without going through agents that just cost us money and routinely interfere with our creative negotiations?

That all said, what other strategy allows us to finalize a deal so fast we can use the trunk lid of our BMW to close on?

So, if...

• bypassing banks,
  
• never having our credit checked,
  
• never proving funds, or...
  
• never enduring failed appraisals, ...or
  
• farting around with ignorant agents sounds good...then
• lightening fast closings should seem like a no-brainer!
  

With today's Sub2 financing, we can buy real estate even if we haven't had a job since the Reagan administration... or even if our credit is so crappy we can't borrow a toothbrush...!

Now, you've probably thought that sub2 was a 'last resort." You're thinking it's only for those with lousy credit and no down payments, right? WRONG, oh one ignorant assumptions...!

Of course Sub2 financing is the FIRST RESORT for the sophisticated investors. Otherwise, why have a bunch of loans show up on your credit report for no reason other than you don't know how to avoid that?

Or why risk being denied a conventional loan only because you have 'too many loans' already? The smart investors use Sub2 for privacy sake, too.

When we're not pulling out new loans, we're also not broadcasting our business to the world.

However, the very best part is that we can make money so fast that the conventional buyer is still trying to get his loan closed, or find a renter, or worse...trying to resell ...by the time we've pocketed ten or twenty thousand in cash.

Wanna know more about this first resort (first class) financing system? Just click on the link to see what's possible "No More Banks!"


P.S. You'll never pull your pants down for an anal examination of your financials again, unless you enjoy it...!

The End of Seller Financing?

Sub2 Financing About To Be The Only Alternative Financing Technique

I've been really busy lately....

LOTS of stuff coming down the pike regarding seller financing that will either make or break the seller financier.

By the way, I'm considering archiving this blog, since I will be using Word Press for all of my marketing in the future. Why?

Because there are more professional apps for it, and I'm now relying on Optimized Press for the structure, and it is not compatible with Blogger. Sooo....

Back to the point....

In the next few days, the most worst news for anyone attempting to seller finance their houses, is about to be realized, unless we protest with our congressman. The legislation is designed to focus ALL financing toward institutional financiers and away from any competing alternatives.

This doesn't effect sub2 deals, but it really impacts reselling our houses.

One of the really bad thing is that the contracts we offer can be rescinded by the buyer within 36 months of the initial term!

Another really bad thing is that there can be no balloon notes created; they must go for 30 years.

So, leases with options are going to get real popular as the main exit strategy for resale, unless something else is done here.

Stay tuned....

The Cost of Freedom Has Been Paid...

We waited a long time for the demise of OBL

Last night Geraldo Rivera had a spark of insight, when he was first on television news to suggest that the president's late Sunday evening announcement was not about the death or capture of Muammar Qaddafi, but about the death of Usama Bin Laden.

Well, Geraldo guessed right.

The 10 years we've waited to get this Al Qaedan terrorist has been a long in coming. However, it was worth it.

There was a climax to be had, and it was seen in the happy, jubilant faces of all those kids celebrating across from the White House and at Ground Zero, in the early hours waving flags and the "V" signs for victory.

With all that celebrating beaming from those young faces, I was reminded how fortunate they are, and I am, that we still have the freedom to pursue life, liberty and happiness ...and to celebrate our God-given rights to free speech. Many across the globe do not share any of these God-given gifts.

I was also reminded that life, liberty and the pursuit of happiness comes at a cost. Last night OBL paid the price ...for our liberty. Otherwise, we would have born the price of it once again ...somewhere ...someplace ...as we did on September 11, 2001.

Osama Bin Laden wanted to take away our freedoms. He looked to both control us, or destroy us. Unfortunately, he sort of got his way, when our government decided that for our security we be treated like terrorist want-to-be's to be searched, scanned and felt up before we were allowed to travel. For this reason alone, I'm quite happy to know that OBL is now fish food for the ages.

The question now of course is, "How long we'll continue to have our dignity robbed from us in return for our security, because of those who remain sympathetic to OBL's objectives?"

Regardless, will still have the right to life, liberty and the pursuit of freedom, and I'm happy God has validated our pursuit of one small happiness that allows us life and liberty ...and that is ...the death of Usama Bin Laden.

Praise God Almighty!

"Better Framing" Is Not Just What Better Carpenters Do...

He Made a Mountain Out of a Mole Hill...

Many years ago there was a guy I knew very well that started out in real estate investing with no real money to his name. He earned a small paycheck from his employment in a non-profit organization, but that barely provided the basics.

What set this poor man apart from other poor men, was that he had a dream of financial independence and wasn’t going to take "no" for an answer.

He was old school. He wasn’t a fast-buck operator. He didn’t settle for a string of short term gains from quick flips, and pant like a rodent endlessly rotating his Hamster wheel looking for the next quick profit deal like many insist is only possible to do today.

Instead he kept his nose to the grinding stone looking for solid, long term deals that would eventually provide for a comfortable retirement and time for his family in the meantime. These were just “mole hill” deals. Nothing to get excited about.

As careful and thoughtful as he was, his first "mole hill" deal resulted in a catastrophic loss. After literally saving up for several years for a down payment on his first investment property, the major employer in the area closed its doors and fired thousands of people.

This tsunami of unemployment decimated the rental market as hundreds of landlords lost their tenants and homes became vacant, including my friend’s rental house. Many had to give up. My friend also lost his house, along with all his cash he'd saved and invested.

However, another difference emerged in this man, and that was that he believed that he could overcome this setback and achieve his dream of financial independence ...somehow.

Starting from scratch, he began saving money again, slowly, in order to invest again. Within months, he took another risk and began offering his tiny amounts of money to sellers who would agree to finance him. He endured much rejection. This included negative attitudes and opinions about his goals and ambition from those who knew him and what he'd previously "accomplished."

People also scoffed that such a poor man could make any progress in this market, and that real estate investing was a dead-end, or a fool’s folly. Meanwhile, it wasn’t long before he found a seller, or two, who wanted his money more than their property. So, with that little bit of success, he began looking for ways to come up with more down payment money to give to more sellers.

He decided to buy and sell cars he found cheap. He worked swap meets and fairs selling car accessories. His wife worked a part time job for extra cash. Of course, the important thing to remember was that he maintained a vision of financial independence that kept him motivated when he was tempted to get discouraged.

None of his deals was anything to write home about. They were all small potato deals, or “mole hill” deals.

However, after plodding away unceremoniously investing in deals that anyone would consider small time, he emerged the owner of over two hundred income producing properties in about ten years.

Scoffing turned into admiration and amazement as onlookers and former naysayers proclaimed him to be a genius, and that everything he touched turn to gold. Otherwise, how could such a modest man accomplish so much with so little, they thought.

My friend pushed all those mole hill deals together to create a mountain of wealth. In fact those mole hills together represented over fifteen million dollars in equity. Those small potato deals turned into a mound of steaming mashed potatoes with a slathered helping of gravy on top.

So the moral here is to move forward how you can, and remember that mole hills become mountains, if you get enough of them together, and there’s no stopping you if you are willing to start where you can, and continue without stopping ...and ignore those who can’t imagine your success.

If you are anxious and willing to make a mountain out of mole hills, but you need a way to get gobs of down payment money for profitable, long term deals...or you just want a way to get cash... I have a proven way to scrape up that cash, and would feel privileged to help you.

Click here

Shark Bait Marketing | Sub2 Deals

LANGUAGE WARNING

Only For Shark Marketers...

My "Five Point Solution" to marketing for profit...

I can't quote Frank Kern here, because this is a "G" rated blog. However, I'm heading into "R" territory for the purpose of clarity and emphasis of relating what one of the most respected marketers told me yesterday.

Meantime, what Frank taught forced me to rethink my marketing. Before I get to that, there are four marketing keys that are missing from 90% of the marketing I'm seeing. I am guilty of missing a couple of them myself, which makes this post important to share. Yes, my blog has content!

Very quickly the four keys are...

1. Headline must easily and immediately expose a "need" in the prospect.
2. The offer must easily and most likely appeal to a certain prospect.
3. The prospect must easily and effortlessly take advantage of the offer.
4. The prospect must benefit from what we have to offer, opposed to other offers. Easy, huh?

Well, if we can translate those four keys into our advertising of houses, apartments, or whatever, then we'll almost own our market. I say "almost," because Frank got me thinking about this one fundamental marketing question to ask regarding my message to market advertising.

That is, to ask, "What is my prospect's biggest, 'Bad Ass Problem'?" (B.A.P.) I told ya Frank has an "R" rated style. The answer to that question is foundational and fundamental to making money. All profits flow from the quality of that answer.

Meantime, my prospective buyer's B.A.P. is not being able to buy their dream home with conventional financing. So, my "bad ass solution" is offering financing on their dream home. Now, as you'll see in a moment, there has to be a distinction between what I offer and what someone else might. What is that?

Well, I don't do credit checks for one thing. And for another, I don't qualify them. If they've got the cash, and can fog a mirror, they qualify. Simple, yes.

I'm out of room here, so let me summarize the formula I'm now following (hopefully they're self-explanatory).

Five Point Formula...

1. Determine the prospect's biggest need.
2. Headline the need.
3. Appeal to a specific prospect with that need.
4. Offer an easy solution to that specific prospect.
5. Highlight the advantage of your solution over every other.

Much more can be said, but that'll get you thinking.

Sub2 Masterminding...? From the Source.

Uber Junk Mail Copy

Recently I read a long report on how to do direct mail correctly. The author explained that bulk mailers will "do anything" to get you to open their mail piece.

As a result, he informed us that we should do the same thing. I disagreed. If everyone else is doing the same thing, how do we stick out from the crowd. Well, we don't.

If everyone is mailing "yellow letters" to pre-foreclosures in our farm area, does it makes sense to mail yet "another yellow letter" to the same prospect? Well...? If so, what sticks out here? We're just another yellow letter.

Imagine, however, getting "yet another letter" from Publishers Clearinghouse... Do we open those? Do we? My grandma does. Why...?

Because hope springs eternal, and the envelopes are gaudy, messy, urgent sounding, and unique.

Just being gaudy, or messy, or just urgent wouldn't do much in my opinion. All my other junk mail fits that description. However, "uniquely" gaudy, messy and urgent sounding is what separates the sheep from the goats, as far as I'm concerned.

Meantime, again, Publishers Clearinghouse does a fantastic job of overcoming the din among fellow junk mailers by being uniquely gaudy, messy and urgent.

So the question remains... "Why does Publishers Clearinghouse" have to go to so much effort at standing above the crowd?"

The answer is that they really are sending "junk mail" and it looks like it. So, they've got a deforming handicap, as it were. Something must be done to overcome or disguise that problem. What might this be exactly ...and why again?

Let's take a woman who needs to take attention away from her gigantic nose.

What might she do to "hide" her nostril-laden features? She might wear big glasses. If that isn't enough to do the job, she might wear huge glasses with all sorts of distracting "jewels" glued on them. Think Dame Edna. Now, of course wearing huge, jewel encrusted glasses is not to flaunt wealth... No, it distracts attention from her anteater features.

It's the same with Publishers Clearinghouse bulk-mailish appearance. They need a way to keep your mind's eye off the fact that there's NOTHING inside that doesn't require a purchase, or worse ...there's nothing we actually want.

So, how's this fit into our direct mail efforts, you might ask.

I say, don't mail what everyone else is. Stick out. Be organic. Don't mail Click2Mail for example, or use any other "bulk mailer." Why? Because we'll have to work overtime, overcoming the "bulk mail" look that cause most recipients to file our mail in the trash.

So, what actually works, you ask. I say, "whatever that is not being used by the majority of competitors. That's what works." I'll add, "Be unique. If everyone is mailing handwritten "birthday cards" to prospects, then it's time to send "checks" in the mail."

If everyone is doing "checks," then we send DVD-size mail. If everyone is sending DVD-sized mail, then maybe it's time to send Zebra-printed postcards. If the zebra thing is getting over-sent, we try pictures of ugly, run down houses with a housewife standing on the front lawn in curlers with a caption, "If you're still doing open houses ...call me."

Of course this doesn't address having high quality mailing lists in the first place, regardless of the mail piece. However, that's the other secret of successful direct response marketing; having a good list.

If you would like to discover a way to make money without a job or credit, check out the free video presentation below...

No Job! No Credit! No Problem!

"No Down" Sub2 Deals

Way back in the 1980’s Robert Allen told a group of us that no down deals are every where, but that’s just the beginning. He said, don’t rely solely on no down deals after you’ve got some money. Cash lubricates would be cash cows that are a bit sticky to glue together. So, limiting ourselves to no down deals, will keep us from making LOTS more money off deals that actually take some money to glue together.

I’ve never forgotten that.

Meantime, I’ve always loved learning about ‘no down payment’ financing techniques. And when I discovered the “Holy Grail” of “no down” financing strategies a few years back, I always had options available to me that I never realized were possible before.

Sub2 has been the holy grail for most of my friends, too, who’ve discovered how powerful it is. If we can make $10,000 in four days by flipping a house we only paid twenty dollars to control, imagine our giddiness in pocketing fifty thousand in cash on a nice home ...and only giving the seller just five or six thousand in “play money” for the privilege.

Going back to Robert Allen for a sec ...limiting ourselves to “no down” deals may be necessary for us at the beginning, but after getting some cash in our pockets, we can start negotiating really juicy deals for ourselves that nobody else would dream was possible.

Speaking of dream deals, do you realize that owners of expensive homes are more likely to bail on a house if they have half an excuse... than owners of “bread and butter” homes...? Yes, these upper end sellers know how make money, but like anyone might, get temporarily strapped. These are the same sellers that often believe that they can make it again, and are willing to do what’s necessary today to solve an immediate cash flow problem. And that includes giving us their deed in return for getting out of a loan payment.

Five or six thousand in moving money, debt relief, pain relief, and a chance to regroup is often the right recipe for pocketing what three agents combined could make in a year.

Think outside the box. If “no down” Sub2 deals are fantastically profitable,. imagine what “small down” Sub2 deals can do to grease the skids to wealth...!

If you would like to learn how to do these fast money deals click here: Fast Sub2 Deals

"Why Sub2 Investors Give Up..."

The real estate business is always making room for those who are not afraid to work. The fact is the harder one "works" in real estate, the more one learns, the more distinctions one makes, and eventually ...the more money one makes. It's just the law.

Of course, we see the pros make this business look like a walk in the park. And all the gurus tell us that if we just follow their prescription that we'll be just like the big boys in no time.

Well, that's true that gurus do offer meaningful short cuts and systems that help us get traction very fast. However, just because somebody has the gold mine, doesn't mean they're committed to mining it.

I've witnessed students buy my Sub2 course, which is specifically geared to bypass as much wheel-spinning and frustration as possible, and then do practically nothing with it. Here they've got a tool that could help them buy their own dream house, or dream car, and instead they put the tool on the shelf "until they can get around to using it." How long do they want to wait to live prosperously, I ask myself.

Other students, have turned terrible situations around for themselves. They didn't wait around for the stars to line up, to get cracking.

Last month a student contacted me about his investing objectives. He wanted some help getting organized and putting a system together to buy some income property. When I found out what his deadline was, I was practically gulping air, it was so ambitious.

I'm not sure whether it was out of desperation, vision, or what, but his goal was short-fused. It's inspiring an fun to help someone reach an important, if not difficult goal. So, what was the deadline? March 1. So we got cracking! He took the steps necessary to familiarize himself with data sheets, and started making calls on properties. Now he's advertising for sellers and I am excited about helping him reach this goal...

At the same time, this was happening, I had just about had it listening to other newbies complain, "there's no deals," "I can't find anything to buy," "agents are jerks," "sellers want too much," and blahdy blah, and "I want to give up", because they can't find low hanging fruit like the gurus all promised will happen if they fork over $5,000.00 for their boot camp. Of course I don't promise "low hanging fruit," but I do promise the ability to recognize it! There's a difference.

Well, "Reality Knocking! Hello!" It's takes effort to do real estate profitably. That's what my new student is learning, too. I told him that he needed to complete 50 analysis sheets on 50 different properties so that he could learn to instantly recognize a deal. Slowly and painstaking we plowed through a couple income property data sheets so he could get acquainted with the process (and I relearned some important assumptions at the same time). Did you know that sellers will lie about their numbers to gather interest? Anywhoo...

Well, to really drive this point home about the work involved in finding deals, I received a call from a car salesman who wanted to lease purchase a house for himself. I told him that I had nothing in his area, but I would help him find something that he could negotiate on his own (after all he's a professional negotiator). I told him that he would have to put in some hours on the phone, and pointed him to the most likely prospects.

The next day he called me to let me know he found four potential deals ....after about 8 hours of cold calling. After he told me the terms he was throwing out, I could only sit in awe at what the sellers said they were interested in doing with this guy. Of course the next thing out of his mouth was that he wanted to bird dog for me. Of course I said, "nah, I work my own deals, thanks, but no thanks." NOT! Of course, I took him up on his offer as soon as I could get the word "Fantastic!" out of my mouth.

Well, I've got a student digging for income property gems and learning to recognize deals on the spot, and a used car salesman looking in just the right places for deals for himself (and me) and neither of them are complaining about the hard work involved so far.

So, forget about finding the low hanging fruit, and start digging for buried treasure in your own gold mine, and dig out the juicy deals that nobody else knows exists, like my students and bird dogs are willing to do. Then in no time, you'll reach your goals and somebody will assume it's just as easy as the gurus say it is!