Tuesday, May 14, 2013

"Using Bandit Signs To Screen Out The Sub2 Losers...!

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"Jay, is there a way to eliminate "trash calls" on my bandit signs?"


So, we don't want to sift prospects after they call on the phone.  I get that.

The problem is, when our advertising isn't targeted enough ...we get calls from time wasters, and competitors, and looky-lous.

Part of the solution is to highly target our ad copy. 

For example, we separate the hot prospects from the warm ones with a choice on how to get a hold of us ...and when.

Most folks are doing this wrong. 

For instance, bandit signs that say "I Buy Houses," have about the most generic, unfocused, ad copy possible.

There's a place for these, I'm sure, but it screens out nobody.

As an aside ...it offers no obvious benefit to the prospects. 

So what, "I buy houses?"  And..?

Ad copy needs to show/offer/demonstrate explicit benefits.  Why?

Because we're always dealing with A.D.D. victims.

So, if we don't want to screen out the idly curious, trash calls, crank calls, competing investors, other bird dogs, and looky-lous, then we just use the "I Buy Houses" ad copy.

On the other hand, if we're ready to target a niche of prospects that needs to do 'something' today, we use ad copy that reads something like, "Sell Your House Today."

Meantime, the key word phrase here is "Selling Today."

This offers a more obvious benefit to a seller who needs out, than making a statement that we buy houses.

Even more specifically, we can give options  on how to contact us, depending on what situation(s) the prospect is experiencing. 

For example for those that are ready to do a deal today, we invite them to call us directly.  For those that 'want more information' we send to a web page.  For all others we send them to phone-tree hell.  Just kidding!

Meantime, no ad copy will guarantee to weed out all the trash calls, of course, but using qualifying ad copy is still better than using a generic headline.

If we wanted to really sift the prospects, we could include more qualifiers.

Before I give you an example of that, think about all the negative qualifiers that drug advertisers include in their TV ads. 

Most would think these negative qualifiers would turn off would-be buyers to their medications.  For example we'll hear...

Beware that "Vagirash® " can cause...
  • explosive diarrhea
  • thoughts of suicide
  • nightmares
  • vivid dreams
  • sleep walking
  • strokes
  • heart attacks
  • headaches
"Please consult your physician before using Vagirash®, and tell him if you've ever had kidney disease, voted democrat, if you regularly shop at Wal-Mart; and had an erection lasting longer than four days."

After hearing all these negative, if not fatal, side effects, people still demand their doctors prescribe this crap to them.

What's happened here? 

The advertisers know that sifting out the prospects that would get hung up over these downsides, won't call and waste their time. 

The rest are so hung up on the benefits being promised that they're willing to accept the risk that their sex lives will resemble a limp piece of spaghetti; that they're likely to begin drooling out the left side of their mouths from a stroke; and will develop blinding headaches where suicide is a welcome relief.

Meantime, they trust Vagirash will get rid of their infection ...and that their dating life will improve, as a result.  Yay!

OK, here's a sample of more qualifying on RE signs:

Sell Your House Today
Want Out..?  Need Cash...?
Call Jay Now For Cash At

We could add more qualifiers, if we wanted to.  This goes against the grain of most marketers, but we could add,

"If You're Not Ready To
Sell Today, Don't Call Us.
We're Only Taking Calls From
People Who Want To Sell Today."

I have seen this.  This sifts out the option weighers, and puts us in control of our negotiations. 

Anyone who calls, had better want to sell today, huh?

Well, all this was an answer to a question I received about how to screen time wasters using the OLD ways of finding motivated sellers.

This is the time-consuming method of scaring up prospects.

The great news for you is that I offer a much more elegant, efficient, and time-saving way to get your phone ringing with motivated, anxious, sellers ...that are ready to rock and roll today ...without depending on bandit signs.

However, if you prefer pounding in signs, and driving around picking them up, and writing them over and over again... my system is NOT for you. 

But if you want the most pre-sifted, anxious, exhausted, and motivated sellers making your phone ring, just click the link below.   
Getting Your Phone To Ring With Motivated Sellers The Easy Way
Your Sub2 Coach, Jay (and Wolfie, the Sub2 Chihuahua)

P.S.  If you have a 'bandit sign' success story that I can use in one of my posts, email me with your phone number and email address, with "bandit sign story" in the headline, and I will give you a $100 discount on my advanced training.  Be prepared to provide your photo and a picture of the actual bandit sign you've used, that I can post. 



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