"Call Me When You're Ready To Sell, Or Don't Call Me...!"

One of my students called me last Tuesday and shared his version of an objection-meeting gambit that I wanted to share with you.

Here's what he told me:

He advertised in the "real estate wanted" category of craigslist for income property. He didn't mention any creative financing. He just said "I want to buy income property [in his city]. Call me if you're ready to sell."

Simple.

His call to action screened for sellers who were "ready to sell', and screened out the dreamers and temperature takers.

He got a call. The seller told him that he 'just wanted out,' and that he was "sick of being a landlord."

The seller added that he, "wasn't interested in any seller financing, or master leases, or any creative financing, and that he was firm on his price."

Really? Well....!

Some might respond, "I understand. Good luck with that approach ...in this market" and hang up.

Not my student. He just plowed forward and confidently told the seller this...

"Mr. Seller, you told me what you wanted; that you were firm on your price; that you wanted out; and you weren't interested in seller financing.

That's fine, but there are many cash flowing REO's selling all over the place, for much less than what you're asking.

If you're not willing to negotiate price or terms, then I'll continue looking for something more sensible to invest in. If you change your mind let me know."

That's a great response to someone who's telling you how inflexible they are.

But this approach is more than a rejection of the seller's position.

This is a gambit called the "take away." It's an effective bluff-calling strategy. This put my student in firm control of his negotiations, even if the seller stood fast, because my student was qualifying the seller. Meantime, he told the seller the truth without apologizing for it.

So, what did the seller do?

The seller changed his tone and position so fast it was as if he had a personality disorder.

All of the sudden he was curious what my student had in mind. It was no longer a 'my way or the highway' situation. It allowed my student to instantly reframe the negotiations to include the possibility of a master lease, getting the deed (sub2), or adjusting the price for cash.

The question arises, "Could the 'take away' work as well in a 'seller's market?'" Absolutely, and you'll see how in a later post. Stay tuned.

Meantime, look for ways and opportunities to practice the "take away" and see how it improves your control of your negotiations. It's nearly magical.

That's it for now...!

Your Sub2 Coach, Jay

P.S. If you would like to use the same system that my student used to maintain total control of his negotiations, Click Here. Controlling My Negotiations

"My Sub2 Blog Is Number One...!"

Yes, I'm the number one Sub2 blogger on the internet!

How do I know that?

Well, google says so! This blog site shows up on the first page when you google "Sub2"

"So what?" you ask.

Well, Sub2 financing, can be the most powerful, if not creative, real estate financing tool ever ...used correctly.

What other method of real estate financing allows us to avoid banks like they were drunken alcoholics?

Or what other way do we know that doesn't require a job, a down payment, a credit report, and routinely enduring an anal examination of our financials?

What other ways don't depend on appraisals ...or allow us to buy without going through agents that just cost us money and routinely interfere with our creative negotiations?

That all said, what other strategy allows us to finalize a deal so fast we can use the trunk lid of our BMW to close on?

So, if...

• bypassing banks,
  
• never having our credit checked,
  
• never proving funds, or...
  
• never enduring failed appraisals, ...or
  
• farting around with ignorant agents sounds good...then
• lightening fast closings should seem like a no-brainer!
  

With today's Sub2 financing, we can buy real estate even if we haven't had a job since the Reagan administration... or even if our credit is so crappy we can't borrow a toothbrush...!

Now, you've probably thought that sub2 was a 'last resort." You're thinking it's only for those with lousy credit and no down payments, right? WRONG, oh one ignorant assumptions...!

Of course Sub2 financing is the FIRST RESORT for the sophisticated investors. Otherwise, why have a bunch of loans show up on your credit report for no reason other than you don't know how to avoid that?

Or why risk being denied a conventional loan only because you have 'too many loans' already? The smart investors use Sub2 for privacy sake, too.

When we're not pulling out new loans, we're also not broadcasting our business to the world.

However, the very best part is that we can make money so fast that the conventional buyer is still trying to get his loan closed, or find a renter, or worse...trying to resell ...by the time we've pocketed ten or twenty thousand in cash.

Wanna know more about this first resort (first class) financing system? Just click on the link to see what's possible "No More Banks!"


P.S. You'll never pull your pants down for an anal examination of your financials again, unless you enjoy it...!