There are five elements in good advertising that I want to discuss here. I'm talking mainly about direct mail pieces, and I'm offering a video clip for discussion. Meantime, many businesses fall prey to making up in design, what they lack in ad copy. That is to say that amateurs make the mistake of thinking "pretty" mail pieces produce higher conversions than ugly ones.
It's been proven time and after time that {controlled for ad copy alone}, ugly pieces are read 2 to 1 over pretty pieces. Hmmm. Regardless of the "look", here are five elements to include in good advertising copy:
Clear.
Forceful.
Memorable.
Easy to understand.
Call to action.
Play the video below see how this advertiser included all five elements in the video. I'll say that this add is a bit cloying, but they sure get their point across.
Consider how you might improve your own advertising. This has been very helpful to me.
I am a real estate marketer, merchandiser, investor and trainer. I am currently buying apartments and mobile home parks, and often merchandise single family homes. I am also an experienced direct mail marketer and trainer. I offer a professional real estate course called "Screw The Bank!"(c). This is a detailed training program, that offers even the most seasoned investor insight and instruction on how to more efficiently and quickly find, fund, and flip any type of real estate --- without any competition --- and most importantly, without having to have a lot of money, or any credit whatsoever.
In my spare time, I enjoy advising beginners and consulting with seasoned professionals on effective prospecting, merchandising and marketing of real estate. I also enjoy learning from others and discussing sophisticated, advanced strategies for making obscene profits. Thus this Blog!
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