I am a strong advocate for ugly, non-threatening postcard ad copy. With years of experience, and a boat-load of wasted money sending "pretty" postcards ---- I recommend a bigger boat-load of profits made by only sending non-coated (not shiny), plain 60#, 4x6, "Insane Asylum Green" postcards with bullets of information...Meanwhile, check this out. This guy's approach is even more low budget! And I actually thought that was impossible until now! Take a look.
In a future post I'll give you some proven ideas for simple ad copy that really works at sifting out the "don't wanters" and converting them.
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